Yeah, women in peril and all that, but tell me your face doesn't split into a grin when Neeson lays out the facts to the guy on the other end of the phone call. If you want to know how to get David to watch a movie, that trailer is a great example. I don't know dick about the flick; that trailer tells me all I need to know to get my butt in a seat.
Also excellent: the trailer for REDBELT, David Mamet's (!) upcoming mixed martial arts movie (!!) starring Chiwetel Ejiofor (!!!). They've cut two trailers, one obviously targeting a male audience and one as obviously targeting a female one. Both trailers make the movie look pretty damn sweet. Edjiofor is a martial-arts instructor in financial troubles who winds up getting shoehorned into a nasty situation.
